In an effort to carve, a larger piece of the high-class international travel market Tourism Australia has teamed up with Lonely Planet as part of the There’s nothing like Australia campaign.
As a part of the campaign Lonely Planet has produced five video vignettes, starring travel writer John Vlahides, in which he explores Australia, interacts with locals and uncovers the best ‘only in Australia’ experiences. These videos showcase the Great Barrier Reef, Sydney and the Blue Mountains, Tasmania’s Bruny Island, South Australia’s Kangaroo Island, and Uluru. Also as a part of the campaign a consumer sweepstakes is hosted on LonelyPlanet.com.

There’s Nothing Like Australia Campaign