According to recent research released by Optus one in three Australians to give digital gifts like app cards, digital music vouchers and e-books.
“It’s not surprising digital gifts are gaining popularity considering the Aussie love affair with using their devices to do more online.” Clare Gill, Head of Government and Corporate Affairs, Optus said.
Though despite all of this it should be noted that 87 per cent of Australians think digital gifts are not as personal as wrapped presents.

On Christmas day Optus is expecting that Australians will :-

• Send more than 74 million SMSs – an increase of over 6 per cent compared to last year
• Make over 38 million mobile calls – an increase of over 2 per cent compared to last year
• Make more than 27 million local and national calls
• Collectively spend more than 4 million minutes calling overseas friends and family