The Australian Bureau of Statistics has launched a game Run That Town which, promotes the release and application of Census data. Run That Town is the first game to be released by a national statistical agency using real Census data. The Game puts the player in charge of any Australian neighborhood and challenges them to make planning decisions based on 2011 Census data to boost popularity, grow the town and keep the locals happy.
Sue Taylor, Director in the 2016 Census, commented that by using core demographic data, the game demonstrates, in a simple and visual way, the many ways Census data can be used by everyday Australians in a light-hearted and entertaining way.
“I encourage people to download the game, take control of any Australian suburb and shape it the way you want by using real Census data and see how your decisions affect your town’s demographics.” Ms. Taylor commented.

Run That Town can be downloaded for free from the App Store and played on all current Apple devices.