Holden has released an app ‘World Record Ute’ where players have the chance to set their own record in the VF SS-V Redline Ute and pit their skills against Holden’s own world record driver, Rob Trubiani.
Holden Marketing Manager Kristian Aquilina explained that fans can also race against their Facebook friends with customized ‘mates’ leader boards and ghost cars based on their posted lap times. Notifications will also let players know when their mates have beaten their time.
“Initially we released the first stage to see if there was an appetite for the game in the market place. We received an overwhelmingly positive response from fans and added three more stages and the leader board functionality. So far we’ve had over 21,000 downloads.” Ms. Aquilina commented.