Ok here is something to think about the next time you’re about to go to go through your favourite drive-through.
According to recent research released by Roy Morgan last year, more than half the population (just over 55%) of Australians visited at least one fast food restaurant in an average four-week period, for either takeaway or to dine in. McDonald’s was the clear favourite, visited by three out of ten Australians.
“The supremacy of McDonald’s in terms of total customers and average visitation rate isn’t especially surprising. Not only is its menu is extremely affordable, but many of its 900-plus Australian restaurants offer drive-through, extended opening hours and/or playgrounds for the kids. In today’s time-poor society, such ease and convenience is a real draw-card.” Warren Reid, Group Account Manager – Consumer Products said.

Mr Reid explained that with its customers paying around 2.7 visits in an average four weeks, McDonald’s has a convincing lead over Subway (2.3 visits), Hungry Jack’s (2.2) and Nando’s (2.0). Despite having the second-highest total customer count, KFC only managed fifth position for average visitation.
“Brand loyalty is crucial in any industry, with fast food being no exception. Ironically, it’s the very convenience of so many fast food restaurants that means customers don’t stay absolutely loyal to one particular chain. Of all the fast food chains in the top 10, McDonalds’ customers are the least likely to have visited competitor chains while at the opposite end of the spectrum, Oporto customers have visited more fast food outlets than any other chain’s customers in an average 4 weeks.” Mr Reid said.