According to research by Roy Morgan There are over 2.5 million dads in Australia with kids under 18 still at home. Tim Martin, General Manager – Media, Roy Morgan Research explained that research has shown that National Geographic is the most popular magazine among dads, with 153,000 of them reading per average issue in the year to June 2014, the latest readership results from Roy Morgan Research show. Martin continued to point out that the average issue of Better Homes and Gardens reaches 120,000 dads—slightly more than Men’s Health at 111,000. 83,000 dads read House & Garden and/or the Women’s Weekly, followed by Australian 4WD Action (77,000), Top Gear (76,000), Street Machine (63,000), Wheels (61,000) and Just Cars (59,000).
“Magazines often reach a wide and diverse audience. Even mags targeted to a particular demographic end up reaching large numbers of people who wouldn’t dream of buying it.” Mr Martin commented “That said, we probably wouldn’t suggest a subscription to BH&G, House & Garden or Women’s Weekly is a better bet for more dads than Men’s Health or Street Machine.”