According to recent research by Roy Morgan 73% of Aussie grocery buyers purchased a tub or carton of ice cream at least once in the last 12 months.
The research went on to state that the proportion of grocery buyers who purchase ice cream tubs/cartons on a weekly basis is relatively low (3%), almost one in five (19%) people buy them once a month and 21% buy them every two to three months.
“After four years of decline, the Australian ice cream market has stabilised, with the proportion of grocery buyers purchasing tubs/cartons last year creeping up from 72% to 73%” Angela Smith, Group Account Director, Roy Morgan Research commented.
Ms Smith explained that the research discovered that Bulla is the most popular ice cream brand, purchased by 20% of grocery buyers in an average four weeks. Peters, the market leader as recently as 2011, is in second place (17%); ahead of Streets (12%). Coles (6%) is the most popular of the supermarket brands. Ms Smith added that both Streets and Connoisseur made noticeable gains up 12%, up from 10% and 6%, up from 4% respectively.