Beer is good. We love beer, well at least I know I do. Beer has become a large part of Australian culture Ever since Captain Cook set sail from England in 1768 with four tons of beer aboard the HMS Endeavour.
According to recent research released by Roy Morgan Last year, 37% of Australian adults (some 6,803,000 people) drank beer in an average four weeks, with nearly nine out of every 10 (6,035,000 people) drinking at least one Aussie beer in that time. It should also be noted that more than three-quarters (76%) of Australia’s beer drinkers are men. The research also revealed that Carlton Draught is the most popular Australian beer, drunk by 17% of the country’s beer drinkers, followed by Victoria Bitter (12%), XXXX Gold (12%), Coopers Pale Ale (11%) and Crown Lager (8%).
“Many of us will be cracking open a cold one on Australia Day, but some will be doing it with particularly ‘true blue’ passion. It would have been surprising if Cascade drinkers weren’t among them, since Cascade is Australia’s oldest operating brewery — cause for a bit of patriotic pride in itself!” Angela Smith, Group Account Director, Roy Morgan Research commented.

Ms Smith explained that Australia’s most fervently patriotic beer drinkers are folks who drink XXXX Gold, Cascade Premium Light, VB and Crown Lager. Smith added that these people are more likely than other beer drinkers to believe that ‘Australian beer is the only beer worth drinking’ and that ‘imported beer is a waste of money’. XXXX Gold and VB drinkers are particularly vehement in this respect.
“Funnily enough, drinkers of Cascade Premium Light are more likely to be from Victoria than from Tasmania (where the brewery is based): of the top-selling Australian beers featured in this release, James Boag (also from the Apple Isle) is far more popular among Tasmanians.” Ms commented “Not surprisingly, XXXX Gold drinkers overwhelmingly tend to be from Queensland, while VB and Crown Lager are most popular in Victoria.” Ms Smith added.