Who Drank Wine in the last four weeks

While the proportion of Australian adults drinking wine has been in decline for some years, there’s no denying our nation’s illustrious wine-making tradition. The latest findings from Roy Morgan Research indicate that 45% of Aussie adults (or just over 8.1 million people) drink some kind of wine — still, sparkling and/or fortified — in an average four weeks, down from 50% in 2007. Of these, 16% (almost 1.3 million people) consume cask wine, a substantial decline from the 30% (2.3 million) who drank it back in 2007. It should be noted that 2015 marks the fiftieth anniversary of the invention of the first “bag in box” by South Australian winemaker T. W. C. Angove.
“Since South Australian winemaker Thomas Angove invented cask wine packaging in 1965, the ‘plastic bladder in a cardboard box’ has become a worldwide phenomenon. However, it seems cask wine’s glory days could be over, as there has been a substantial decline in the number of Aussies drinking it over the last few years.” Andrew Price, General Manager – Consumer Products, Roy Morgan Research commented.
Mr. Price commented about the researching saying that South Australian wine drinkers are more likely than those from other states to enjoy their wine from a box: 18% drink cask wine in an average four weeks, just ahead of Queensland (a smidgen under 18%), Tasmania (17%) and Western Australia (17%).
Price went on to explain that people aged 65 and older are almost 60% more likely to go for goon than the average wine drinker. At the opposite end of the age spectrum, 18-24 year-olds are also more likely to drink it (in striking contrast to 25-34 year-olds, among whom cask-wine drinking is well below average).