According to recent research released by Roy Morgan almost 1.1 million Australians 14+ (5.6%) saw Mad Max: Fury Road at the cinema from its release in May to the end of June 2015 and of those movie goers a third of those who saw the latest Mad Max movie agree they would like a car that handles like a racing car (33%) or will only buy a car that is fun to own (33%), compared with just 18% of the general population with these automotive attitudes.
“Mad Max: Fury Road is basically one long high-speed car chase, so Australians with an interest in getting a fun and sporty car of their own naturally made up a big chunk of its audience. Younger men were well over-represented in Mad Max: Fury Road screenings—and they’re also the core target market for high performance cars.” Michele Levine, CEO, Roy Morgan Research commented.

Levine went on to explain that Mad Max: Fury Road movie-goers are also over 50% more likely than average to be interested in buying a high performance car (28% vs 18% of all Australians) or to regard themselves as “a bit of a car enthusiast” (38% vs 24%). She went on to add that there two other attitudes that Mad Max viewers are over 25% more likely than the norm to agree with: 38% agree they don’t want a particularly fast car but would like it to look sporty, and—perhaps in preparation for an apocalypse once oil runs out—33% say they would seriously consider buying a fully electric vehicle, compared with 30% and 26% respectively of the total population with these attitudes.