According to the latest findings from Roy Morgan Research In an average three months, the number of Australians going to the pub for a meal outstrips those going for just a drink.
“Our latest findings suggest that Slim Dusty’s mythical ‘Pub with no Beer’ might stand a chance in this day and age, as long as its meals were up to scratch. A far greater number of Australians are visiting pubs and hotels to dine rather than for the sole purpose of having a tipple, a trend that has been helped along by the proliferation of ‘gastropubs’.” Andrew Price, General Manager – Consumer Products, Roy Morgan Research commented.
Mr. Price went on to explain that in the 12 months to June 2015, 43% of the population 18+ (or 7.9 million people) went to a pub or hotel at least once for a meal in any given three-month period —more than twice the proportion going for a drink only (20%, or 3.7 million people). Price went on to add that while men (25%) are substantially more likely than women (15%) to visit the pub just for a drink, pub dining is more gender-balanced, attracting similar proportions of men (44%) and women (42%). Overall, country-dwellers (45%) are a little more likely than capital city residents (42%) to dine at a pub.
“Of course, just because someone visits a pub for a meal rather than a drinking session doesn’t mean they won’t imbibe with their meal. Adults who dine at pubs are more than 20% more likely than the average Australian to agree that ‘I like to drink wine with my meals’… which sounds very much like a win-win situation to us!” Mr. Price commented.