Warner Bros., a Time Warner Company, has signed an agreement to acquire DramaFever, a U.S.-based company that operates subscription and on-demand video services, including its flagship DramaFever channel, which offers hundreds of Korean television and film dramas, as well as programming from other countries, to subscribers in the U.S. and around the world.
Craig Hunegs, President, Business and Strategy, Warner Bros. Television Group explained that DramaFever’s experience in creating and running SVOD services targeted at niche audiences, including for third-parties, brings critical expertise, which will be vital to Warner Bros. as it explores various OTT scenarios and establishes more direct connections with its audiences.
“This is a great fit for Warner Bros.,” Mr Hunegs commented “With Warner Bros.’ resources, we will rapidly enhance and grow the DramaFever channel. As importantly, we are bringing to Warner Bros. a great and talented team, led by Seung Bak and Suk Park that will move quickly with our own distribution and creative teams to create and build more OTT services.”
DramaFever, while wholly owned by Warner Bros., will continue to operate under that consumer-facing brand and will be overseen by DramaFever’s co-founders Bak and Park will continue to oversee the company and they wil report to Hunegs.
“Warner Bros. is truly the ideal home for us,” said Seung Bak, co-founder and CEO, DramaFever. “Combining our deep media sensibilities and experience in developing online video destinations with Warner’s vast library and production expertise will provide an unlimited number of opportunities to create the next generation of OTT services and Internet TV brands.”

Warner Bros. is acquiring DramaFever from SoftBank. The deal is expected to close in the second quarter of 2016.