Australians’ drinking habits – the 100-glass breakdown

According to recent research released by Roy Morgan in any given four-week period last year, Australian adults drank just over 426 million glasses of alcohol between them which translates to an average 23 glasses per person per four weeks.
Andrew Price, General Manager – Consumer Products, Roy Morgan Research explained that for every 100 glasses of liquor consumed by Aussies in an average four weeks, 48 glasses are beer, 25 are still wine, 11 are spirits, six are Ready-To-Drink, four are sparkling wine/Champagne, three are cider, two are liqueur and one is fortified wine.
“By breaking down Australian alcohol consumption data into each 100 glasses drunk in an average four weeks, we get an instant understanding of the relative volume consumed of each beverage. Especially striking is the fact that although a higher proportion of Aussie adults drink wine, those who drink beer consume it in greater volumes.” Mr. Price commented.

The 100-glass breakdown: number of glasses of each alcoholic beverage consumed per 100

The 100-glass breakdown: number of glasses of each alcoholic beverage consumed per 100

Mr. Price went on to Compare the 100-glass breakdown between different age groups reveals some striking variations. For example, the beer component comprises 50 glasses out of each 100 consumed by the 18-24 year-old-age bracket, but only 42 among drinkers aged 65 and over. Mr. Price added that wine, accounts for 48 of every 100 glasses drunk by the 65+ demographic: 42 being still wine, four being sparkling/Champagne, and two being fortified. This is substantially more than any other age group: in fact, the number of glasses of wine consumed per 100 increases in proportion with age. Young drinkers aged 18-24 years also consume more spirits (16 glasses), RTD (also 16 glasses) and cider (three glasses) per average 100 glasses than any other age group.



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