Village Cinemas and joint venture partners Event, today announced the renewal of their partnership with BMW Group Australia, with BMW continuing as the presenting partner for Gold Class Cinemas. BMW is the exclusive presenting partner of Gold Class Cinemas nationally across both the Event and Village Cinema circuits, signing a further two-year agreement.
“Village Cinemas and our partners at Event are excited to extend our partnership with BMW and further grow the relationship between our two premium luxury brands.” Village Cinemas Australia’s General Manager Sales & Marketing, Mohit Bhargava commented.
“The partnership is a genuine fit, holding a similar dynamic brand ideology to BMW. The premium environment of Gold Class Cinemas and the luxury and excellence of BMW, work together to target aspirational lifestyle customers, and provide the ultimate experience.” Event Cinemas Director of Sales, Joe Pullos commented.
Stuart Jaffray, BMW Group Australia General Manager of Marketing, is excited about extending the partnership with Gold Class Cinemas and the access it offers BMW. “BMW delivers a premium, engaging an enjoyable experience – a philosophy echoed by Gold Class Cinemas,” Jaffray commented.