Australian Cinema and Entertainment group, Village Entertainment has today announced a collaboration between Village & Event Cinemas and VEGEMITE. Village & Event Cinemas is the exclusive home to a brand-new VEGEMITE flavour for Gourmet Premium Popcorn coming to theatres this July. Australia’s favourite spread combined with Australia’s favourite movie snack has led to a pairing of VEGEMITE and cheese goodness with popcorn, that is a must-taste experience for popcorn and VEGEMITE lovers alike. Available at the Candy Bar at Village Cinemasand Event Cinemas from today, under the Chef’s Gourmet and Parlour Lane brands respectively.
No stranger to creative collaborations, Matt Gray, Marketing Manager at VEGEMITE, was thrilled to jump on board with the delicious opportunity.
“We are MITEY excited to be partnering with our good friends at Village Cinemas and Event Cinemas, to deliver an Aussie take on a cinema classic. VEGEMITE loves popping up in new and exciting places, and we can’t wait to spread the love with a popcorn that truly tastes like Australia! The combination tastes delicious and we’re excited for our fans to try it!” Mr. Gray commented.
Mo Bhargava, General Manager Sales and Marketing at Village Entertainment said this collaboration was a perfect match; “Popcorn remains the No.1 movie going snack for our customers and we alongside our partners at Event Cinemas are delighted to be able to offer such innovation within our Gourmet Popcorn flavour range in partnership with VEGEMITE.”
“Our Chef’s Gourmet Premium Popcorn is a real treat for cinema goers with a variety of sweet flavours including, Rocky Road, Raspberry & White Chocolate and Salted Caramel. We wanted to expand on our traditional savoury offering of buttered popcorn, and couldn’t look past one of butter’s best companions, VEGEMITE,” Mr. Bhargava said.
The Chef’s Gourmet Premium Popcorn in VEGEMITE & Cheese is available from Monday 2 July for a limited time only. Available from the Candy Bar at Village Cinemas in VIC & TAS, and Event Cinemas in NSW, QLD, SA & WA.