Spin Master a leading global children’s entertainment company, announced the acquisition of the rights to Fuggler, one of the world’s most unique line of collectible plush dolls.
“Seizing upon opportunities such as Fuggler, that leverage our competitive strengths and brand portfolio, are a key part of our overall growth strategy. We look to build innovative brands that resonate emotionally, have strong global brand appeal and differentiation,” Ben Gadbois, Spin Master’s Global President and COO commented “We found the unconventional appeal of Fuggler inherently innovative and aligned with our mission to push the boundaries of innovation, creativity and fun. Fuggler will benefit from our global distribution infrastructure and world-class team who will create more disruptive ways for Fuggler to connect with the consumer.”
Gadbois explained that as part of its innovation led growth strategy, Spin Master continually scours the market to identify emerging trends and new opportunities. Having originated in the UK, the funny, ugly Fuggler monsters began to gain a cult following due to their quirky and off-beat nature. Each character features a unique toothy smile or grimace, eyes and a signature butt-on hole. Their imperfectly perfect look and mischievous expressions are irresistible.
There are more than 50 unique Fuggler characters to collect, available in 9 or 12-inch sizes. Rare characters can be discovered by checking for glow-in-the dark teeth and eyes. Fugglers are available now at Target, GameStop and Hot Topic as well as additional specialty retailers for a target MSRP of $14.99 USD to $24.99 USD.