A new treat has arrived. Australian Cinema and Entertainment group, Village Entertainment is excited to announce a delicious collaboration between Village Cinemas’ Chef’s Gourmet Premium Popcorn and OREO® Cookies.
For a limited time only, Village Cinemas is proudly expanding the Chef’s Gourmet Premium Popcorn, introducing a new flavour with the world’s number one biscuit – OREO® Cookies. The exclusive new range will be available in cinemas around Victoria and Tasmania from this Thursday, and Village Roadshow theme parks in Queensland from 20 December.
The combination of OREO® cookie chunks and dreamy white chocolate with crunchy popcorn creates an indulgent snack that is not to be missed this festive season. Mohit Bhargava, General Manager of Sales and Marketing at Village Entertainment, says the indulgent collaboration was inspired by the unexpected new trend of movie-goers mixing chocolate and other sweet treats into their popcorn.
“We recognised this phenomenon among our customers, so naturally thought they would love the OREO® popcorn treat. Our full range of Chef’s Gourmet Premium Popcorn offers a variety of indulgent combinations for our popcorn loving customers. This inventive flavour combination sets a new standard for premium popcorn, guaranteed to delight”. Bhargava commented.
Stephanie Nilson, OREO® Senior Brand Manager says the partnership was a great way to expand on the beloved cookie portfolio in Australia.
“We’re excited to see the response from Australian movie-goers and are confident the moreish treat will add an extra special element (and sweetness) to the experience. The cinemas is just another occasion to enjoy the magic and deliciousness of OREO®.” Nilson commented.