The Australian Made Campaign (AMCL) is partnering with Screen Producers Australia to support the growth of Australia’s screen content industry, welcoming them as its newest Campaign Associate. Screen Producers Australia supports the interests of screen businesses, both large and small, in their production of Australian feature films, television programs, interactive content and games across all genres and formats.
“The logo is Australia’s stamp of Aussie authenticity, and we are delighted to partner with Australia’s screen producers.” Chief Executive of the Australian Made Campaign, Ben Lazzaro commented “Now when Australians see this symbol in connection with movies, TV shows and other screen content, they can be sure they’re seeing authentic, homemade products underpinned by Aussie ingenuity.” Lazzaro explained that the partnership brings together one of Australia’s most vibrant sector of makers with the Australian Made logo—Australia’s most trusted and recognised country of origin symbol.

“The Australian production industry delivers a $3 billion economic contribution and produces over 1,600 hours of incredible quality local content each year for television alone. It is a prime example of a successful Australian creation industry that is also a significant employer, with 30,000 FTEs supported by the industry.” Matt Deaner, CEO of Screen Producers Australia commented “Australian screen content is exported to over 200 international markets with exports worth $163 million, and we are pleased to have the opportunity to highlight the origin of our exports using the iconic Australian Made insignia. This partnership has the power to build our export potential even further, and the quality of our output ensures reputational benefits for Australian exports as a whole.” Deaner At a time when many Australians are turning to screen content for entertainment and education, there is increasing value in being able to communicate the origin of our remarkable content and the Australian Made symbol is a brilliant way to cut through.