An Avocados Australia online research survey conducted recently found that the majority of respondents want to buy avocados grown in Australia. “These survey findings are timely as now more than ever Australian growers are keen to see Australian avocados being sold in retail stores,” Avocados Australia CEO John Tyas commented “Consumers want to buy Australian avocados so Australian retail stores should ensure signage at the point of sale is very clear.”
Mr. Tyas said that the research showed that 72 percent of consumers rated purchasing Australian grown avocados as either “Very important” (34.11%) or “Extremely important” (37.81%) to their household. The research also showed that 55 percent of consumers find it difficult to identify Australian avocados in store. Consumers stated that this was because “(the country of origin) is not usually clear unless the brand states it on their label”, “because the labels aren’t always clear or don’t state they are grown in Australia” and because “the labels are too small to read”. Therefore, it is no surprise that 55.44% of consumers were unaware whether they had purchased an imported avocado in the past 12 months.




Mr. Tyas said that the updated long-term forecast suggests Australia’s avocado production is expected to continue to increase to about 170,000 tonnes by 2026, more than double the 2020-21 crop. Tyas added that with production at an all-time high Australian avocado growers can easily supply Australian avocados to retail stores across Australia throughout the year.
“Australian avocados are in abundant supply this year and great value.” Mr. Tyas commented “This year’s Hass crop is of excellent quality, and at this time of the year Australian Hass avocados are coming from the Western Australian and Tristate growing regions,”
Mr. Tyas explained that from February to April consumers will be able to buy Australian Shepard avocados (also known as “green skins”) that stay green when they become ripe. Shepard avocados are only grown in Australia and grown mainly on the Atherton Tablelands in North Queensland and around the Bundaberg region.
“Australian avocado growers take pride in what they produce and are committed to growing quality avocados,” Mr Tyas said. “Australian avocados are less travelled than imports and our growers have a commitment to quality and best practice.”