In an Aussie meal kit first, Marley Spoon have announced the launch of Wine Store by Marley Spoon, allowing its Australian customers to choose from a selection of wines perfectly paired to their Marley Spoon recipes – delivered directly to their door. Katy Holder, Head of Culinary Operations at Marley Spoon Australia has teamed up with wine expert Kristy Farrell to find brilliant pairings for the best meal and wine experience. With a drop to suit every budget and meal, customers can choose from a selection of local Australian and international wines, including brands such as Jacob’s Creek, Mumm Marlborough, St Hugo, Brancott Estate, Campo Viejo and more. Holder explained that customers don’t need to be worried about knowing the difference between Riesling or Rosé because, with just a simple click, they can filter by the cuisine or protein of their Marley Spoon recipes to find a range of ideal drops to enjoy with their delicious home-cooked meals. For customers who are a little more wine savvy, they can simply search by varietal to find matching wines and add to their cart.
“We know many of our customers love to cook and enjoy a glass of wine with their meal, however we also know sometimes it can be a little daunting choosing the right wine. We’re really excited to take that stress away thanks to the Wine Store by Marley Spoon, giving our customers perfectly paired wines to have with their recipe, delivered directly to their door.” Holder commented “Working with Kristy has been great to understand how many varietals complement and enhance our diverse local and international dishes, giving customers a drop to suit all preferences and tastes.”.
“Launching Wine Store by Marley Spoon was a no-brainer and natural next step for us, further highlighting our ongoing commitment to delight our customers in every way we can.” Rolf Weber, CEO Australia and COO at Marley Spoon commented “We’re excited to join forces with Pernod Ricard Winemakers who have an impressive portfolio of wines, to give customers a convenient service they’d usually find at a bar or restaurant in the comfort of their home,”.