With the cost-of-living pressures on the rise, Coles has launched ‘DROPPED&LOCKED’, working with suppliers to drop and lock in the price on products Aussies love the most by between 10 and 40%.
Coles Chief Executive of Commercial and Express Leah Weckert said Coles is committed to helping customers find key staple products that will be dropped and locked in price for a few months.“We know it’s been a really tough year for many of our customers and they are looking for prices they can rely on each time they shop to help their household budget go further,” Weckert commented “Our LOCKED campaign has been successful because customers can clearly identify products that won’t go up in price until at least the end of January 2023. With DROPPED&LOCKED, they’ll now be able to see where we can provide savings on products Aussies love and keep them locked. As we get closer to Christmas, we want our customers to know that they can depend on Coles to bring them reliable value and great prices during the festive season.”
Weckert said that some of the most popular brands that have been ‘DROPPED&LOCKED’ include Steggles, Kleenex, Golden Circle, Kellogg’s, Bulla, Pepsi, Masterfoods, Cadbury, Handee and Whiskas, as well as Coles Free Range Chicken Breast and Coles Beef Scotch Fillet Thin Sliced 400g. Weckert added that the ‘DROPPED&LOCKED’ is the second phase of the value promise Coles has delivered to help fight inflation.
Weckert explained that in August, Coles ‘LOCKED’ the price of 1,168 products across supermarkets and online. This included products such as mince, free range eggs, cheese, bread, tuna, nappies and petfood. It was also announced that Coles had begun lowering the price of 500 products, with the 150 DROPPED&LOCKED from Wednesday part of this move. Weckert said that Aussie families will have certainty knowing that the price of these household favourites will not change until the end of January and they can depend on Coles for these prices every time they shop. Adding that with the festive season fast approaching, ‘DROPPED&LOCKED’ has Coles customers sorted for getting the best value for Christmas.
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