The survey revealed Aussies are traditionalists at heart, with shoppers crowning Traditional Fruit as their favourite Hot Cross Bun flavour, followed closely by Apple and Cinnamon, and Chocolate Chip in second and third place, respectively. By the time this Easter season ends, Coles is expecting to sell close to 70 million units of Coles Hot Cross Buns nationally –almost two and a half buns per capita. And in line with the popular vote, Traditional Fruit saw the strongest demand at the checkout as well, with approximately 40 per cent of all Hot Cross Buns sales during this season attributed to those including Fruit (Traditional Fruit 6pk, Traditional Fruit Mini 9pk, and Coles Finest Luxurious Fruit 4pk). Coles General Manager Commercial, Bakery, Dairy & Frozen, Brad Gorman, believes such a strong response to Hot Cross Buns this season is driven by innovation and quality, with Coles being awarded first place in both “Best Traditional Hot Cross Bun” and “Best Chocolate Hot Cross Bun” categories in a recent blind test conducted by experts of consumer advocacy group CHOICE”                                                               “Over the past years we’ve surprised customers with exciting new flavours, like our most recent creation with Arnott’s – the Wagon Wheel inspired edition and last years’ Iced VoVo inspired edition, both of which have seen tremendous success, frequently selling out in stores across the country.” Gorman commented “It’s wonderful to see so many people enjoying our wide range, and we are proud to be a part of our customers’ Easter celebrations,”.

Victorians will claim the title of Hot Cross Bun capital for another year in 2025, as Coles is expecting the state to consume close to 19 million buns by the end of Easter celebrations. Additionally, Victoria is also the state with the top Hot Cross Bun selling store in Australia, with the Coles Bakery in Waurn Ponds selling close to 24,000 packs in the period. Coles’ Bakery Manager in Waurn Ponds Darcy Wall said the store’s busiest day will be Easter Thursday where the team is ready to deliver up to 20,000 individual buns (the most in a single day). He shared the recipe to his team’s success during Easter.”Without doubt the secret ingredients to our store’s success are care and teamwork.  Our bakery team take great pride in delivering high-quality Hot Cross Buns that our customers love. Knowing that our buns are enjoyed by so many people is truly rewarding, and it motivates us to keep baking to the highest standard,” Wall commented.

When divided per population by each state in the country, West Australians lead the Hot Cross Buns consumption tally this year, with almost 3.5 buns eaten per person.

• Western Australia: 3.4012 buns per person
• Queensland: 3.1602 buns per person
• South Australia and Northern Territory: 3.1432 buns per person
• Victoria: 2.8436 buns per person
• Tasmania: 2.6854 buns per person
• New South Wales and ACT: 1.7384 buns per person

Hot Cross Bun top selling stores in Australia, 2025 

• Victoria: Close to 19 million buns expected to be sold by end of this Easter period. Victoria is the nation’s top state in Hot Cross Bun consumption. Top three stores include Waurn Ponds, Taylors Hill and Coburg North.
• Queensland: Approximately 17 million Hot Cross Buns expected to be sold by end of this Easter period. Top stores include Caboolture North Big Fish, Caloundra and North Lakes.
• New South Wales (and ACT combined): Close to 15 million Hot Cross Buns expected to be sold by end of this Easter period. Top stores include Penrith, Broadway and Eastgardens.
• Western Australia: Close to 9.5 million Hot Cross Buns expected to be sold by end of this Easter period. Top stores include Victoria Park East, Kalgoorlie and Warwick Grove.
• South Australia (Northern Territory combined): 6.5 million Hot Cross Buns expected to be sold by end of Easter celebrations. Top stores include Victor Harbor, Gawler and Mount Barker.
• Tasmania: Close to 1.5 million buns expected to be sold by end of this Easter period.