Roy Morgan is able to analyse the demographic makeup and intentions of NRL supporters across a vast array of important indicators – including the likelihood supporters of different clubs have of wanting to buy a new car in the next four years.
“Although supporters of both the Canberra Raiders and Parramatta Eels have missed out on NRL finals action in 2018 analysis of Roy Morgan’s NRL club supporter demographics shows that these club supporters are the best to target if you’re an automotive company looking to increase sales.” Michele Levine, CEO, Roy Morgan commented.

Intention to purchase a new car within the next four years.
Source: Roy Morgan Single Source Australia, July 2017 – June 2018, n=14,836. Base: Australians 14+.

Levine explained that research showed a significant 19.9% of supporters of the Canberra Raiders plan on buying a new vehicle in the next four years clearly higher than for supporters of the other 15 NRL clubs and well above the Australian figure of 11.9%. She went on to add that there are supporters of several other clubs that have significantly higher intentions of buying cars in the next four years than the average Australian. These clubs include the Parramatta Eels (17.2%), Melbourne Storm and Sydney Roosters (both 16.9%) and New Zealand Warriors (16.1%).