A new campaign by young Queenslanders will use crash test dummies to change the way young drivers think when it comes to buying their first car. Dubbed “You’re No Dummy”, the series of online ads will target P-platers and their parents, encouraging them to put safety above aesthetics or a car’s top speed.
Statistics show the average age of vehicles owned by 16 to 20-year-olds ranges from 11.6 to 14.6 years, which often have a poorer road safety rating than newer vehicles. Uni students Christina Simonoski, Danielle Emmerich, Luke Middleton and Madison Brittain came up with the idea, taking out top honours at the Palaszczuk Government’s 2019 Co-Lab Youth Road Safety Challenge.
Transport and Main Roads Minister Mark Bailey today launched the campaign at Yeronga State High School with ANCAP, RACQ and students.
“Who better to share the message about road safety with young people than young people,” Mr Bailey commented “When a young driver gets their P-plates, they’re six times more likely to have a serious crash. Driving experience and skill can take time to develop, but driving a safer car is an immediate action that can improve the odds of walking away from a crash.”
Danielle Emmerich said the campaign also included online tools to help new drivers and their parents find the safest car available for their budget. “The serious message behind this humorous campaign is young drivers need to be behind the wheel of the safest vehicle possible – the newer the vehicle the more protection it provides in a crash,” Danielle commented “I hope that our campaign helps young people to buy the safest car, instead of just the cheapest or prettiest.”
ANCAP Safety CEO James Goodwin said there had been dramatic improvements in vehicle safety – particularly over the past five to ten years, with five-star rated vehicles now commonplace.
“ANCAP research shows vehicles older than 15 years are involved in 36 per cent of fatal crashes compared with newer vehicles which are involved in far fewer at 12 per cent,’’ Mr Goodwin commented “Vehicle choice is an extremely important consideration for any new driver and we encourage learners and parents alike to check the ANCAP safety rating of the car they will be driving to make sure it is the safest choice.’’
Since 2015, the Palaszczuk Government’s Co-Lab program has collaborated with more than 375 young people with campaigns reaching more than 12 million people. The campaign will run online for six weeks concluding October 11, 2019.