Coles has continued its commitment to help Australians keep the cost of living down for longer, announcing 376 items will be on dropped and locked pricing from today, giving customers more price certainty on some of the biggest brands and popular products across the store for at least 12 weeks. As customers head into winter and cook more from home, the colder weather calls for more Bolognese, casseroles and slow cooking, with the price of more affordable cuts of beef including mince, diced beef and casserole chuck dropped and locked until at least July 4.
Coles Group CEO Steven Cain said post Easter and with winter on the horizon Coles wants to help make budgets go further with many customers facing the further pain of rising mortgage payments and energy costs.
“Dropped and locked 3 is our biggest value investment so far and is focused on breakfast, lunch and dinner. In particular, we know customers are looking for cheaper cuts of meat which is why we have focused on beef mince which is our number one beef line. We also continue to see more value conscious shoppers buying our own brand ranges, using Flybuys and redeeming points, as well as more collecting our free MasterChef cookware.” Cain commented.




Cain said that the most popular line of beef, the Coles 3 Star Regular Beef Mince 1kg pack has been dropped from $13 to $12, making the dinner favourite Spaghetti Bolognese just $2.75 per serve for eight people when combined with two 500g jars of Coles Mums Sause for $6, two 500g packs of Coles Durum Wheat Spaghetti for $2 and Coles Grated Parmesan Cheese (100g) for $2. Cain added that customers can save 15% on Coles Diced Beef (500g) dropped and locked from $13 to $11 and save 10% on Coles Beef Casserole Chuck Steak dropped and locked from $20 to $18 per kilo. Other casserole essentials that will see prices come down include Crisco Blended Vegetable Oil (2 Litre) dropped and locked by 25% ($12 to $9), Mckenzies Soup Mix (500g) by 16% ($1.90 to $1.60) and Mingle All Purpose Seasoning (50g) by 19% ($4.95 to $4).
Cain said that at a time when more than 50% of customers say they are cutting back on purchasing treats, some of the most popular Arnott’s biscuits have been dropped and locked in price for 12 weeks including Raspberry Shortcakes (250g), Iced Vovos (210g) and Kingstons (200g) all down to $3 per pack from $3.50, a saving of 15%. Other big-name brands reduced in price include breakfast favourites Kellogg’s Corn Flakes, as well as Devondale, Steggles and McCain.
Cain explained that The new price promise campaign comes as a recent Coles survey of more than 9000 Australians revealed that young singles and couples are really starting to feel the pinch with 86% of respondents to the survey making changes to reduce the cost of groceries, and that figure is up 4% since the last survey in October 2022. Furthermore, 67% of households are worried about their ability to deal with rising costs, and this number jumps up to 72% when it comes to families. Cost-of-living pressures is the number one issue facing everyday Australians, with 66% of Coles customers saying they are spending less in restaurants, takeaways and on fast food. Cain also pointed out that as an added bonus and while stocks last, families who also like to stock up their pantries can now save big by taking advantage of the Big Pack Value event at Coles choosing from more than 42 items that have been supersized like a 2kg tub of Bega Peanut Butter (up to 31% saving), a 2.5 kg bottle of Beechworth Honey (up to 25% saving), a bulk pack of Sunrice brown rice cups (up to 22% saving) and a 1kg bottle of Kewpie mayonnaise (up to 35% saving).