With over 113 years of delivering a world-class cinema experience, HOYTS launches a new brand positioning, See the Big Picture. To capture the excitement of going to the cinema and the essence of why cinema is still thriving, HOYTS has worked with creative agency Today the Brave and production company MOFA on its new See the Big Picture campaign, said HOYTS’ Director of Sales, Marketing and Content Stephanie Mills. Mills went on to explain that the campaign is more than just a refreshed look and tagline, the branding is at the heart of its people and company vision. HOYTS’ investment into state-of-the-art big screens, impressive surround sound, extra comfy recliner chairs, immersive D-BOX seats, and outstanding in-cinema dining are testament to why movie lovers experience more than just a movie at HOYTS.
“People have access to a huge amount of content on different sized screens but nothing compares to the experience of seeing a movie on the big screen at the cinema,” Mills commented “Sitting distracted in front of your TV, behind a tiny phone screen, or a laptop just doesn’t compare to seeing a new release in a cinema. See the Big Picture reminds people of the magic of the movies; an escape from reality that provides emotional experiences that you just can’t get at home.”
Mills explained that the campaign has launched on HOYTS’ own channels. Introducing the new brand positioning to the market are four videos shot by Nick Kelly of production company MOFA, with a Hollywood inspired visual representation of the branding. Mills added that building on the ‘See the Big Picture’ concept, the videos only show a portion of the action, encapsulated on the small screens they are being viewed on. These videos are reminders of the unique ways we experience movies when viewed in the cinema, and the intensity of emotions we feel which can’t be replicated on any other screen, device or setting.
“We know that cinema is so much more than just a screen and we’re passionate about delivering big experiences for our guests, so they can see the big picture too.” Mills commented.
