Holden has recently signed a 3-year sponsorship deal with the National Rugby League. The multi-million dollar deal marks the first time in 15 years Holden has sponsored a football code. The deal grants them the naming rights to:-

• The Holden State of Origin Series between New South Wales and Queensland
  The Holden Cup (NRL National Under 20’s Youth Competition)
  The Holden National Under 20’s State of Origin Series
  The Holden Kangaroos, Australia’s national rugby league team
  The Holden One Community Monster Raffle

“Holden and the NRL are two iconic Australian brands looking to grow together into the future. This sponsorship is the strongest indication yet that Holden is back, bigger and better than before, with a long term commitment to building and selling cars in Australia, and investing in Australian talent.” Mike Devereux, Chairman and Managing Director of Holden commented.
Mr. Devereux also explained that the sponsorship is a ‘whole of game’ deal, which supports some of Australia’s most elite athletes but importantly, also includes assistance to build rugby league at the grass roots level.