The ABC has announced that during the recent ‘Jonah from Tonga Preview Binge’ on iview there was 551,000 plays of Jonah from Tonga making it the most played program on iview over the weekend.
“The Jonah preview binge re-writes the traditional TV rule book but is also creating huge anticipation for the broadcast premiere at 9pm this Wednesday night.” ABC Director of Television, Richard Finlayson commented “Big congratulations go to Chris Lilley and Laura Waters from Princess Pictures, who had the guts and foresight to support this initiative in advance of the series launch on ABC1 and BBC Three this week,”
Mr Finlayson explained that activity to iview was up 50% over the two days compared to April, peaking on Saturday with a total of 976,000 program plays and Jonah from Tonga delivered 30% of those plays.
“I’m overwhelmed by the positive fan reaction to Jonah from Tonga. It seems that people really do like watching a whole series in one hit. I’m really excited for everyone to experience Episode 1 again on Wednesday night on ABC1. It’s the kind of show you can watch multiple times and find the things you didn’t notice the first time.” Chris Lilley commented.