According to recent research released by Roy Morgan 59% of Australians ate flavoured or fruit yoghurt in the last 12 months, down from 65% in 2010, the research also revealed that there was a shift towards eating natural or plain yoghurt which increased from 47% to 51% in the same period.
“Although consumers of flavoured/fruit yoghurt still outnumber those of natural/plain yoghurt, the trend for flavoured/fruit yoghurt is declining while natural/plain yoghurt is increasing. This may be related to growing public awareness of the high sugar content of flavoured yoghurts or part of a larger trend towards consuming more natural foods in general.” Angela Smith, Group Account Director – Consumer Products, Roy Morgan Research said.
Ms Smith explained that the research also revealed that 31% of Australians still ate flavoured/fruit yoghurt on a daily or weekly basis while only 21% ate natural/plain yoghurt with the same kind of frequency, despite more of them eating than they were five years ago.
“However, despite the growing number of Australians consuming natural/plain yoghurt, they’re consuming it far less frequently than those who eat flavoured/fruit yoghurt.” Ms Smith said.

Australians’ consumption frequency of flavoured/fruit vs natural/plain yoghurt, last 12 months