According to recent research released by Roy Morgan who regularly upload pics to photo sharing websites has almost tripled since 2012, from 1.5 million (8%) to over 4.3 million (23%) last year.
Tim Martin, General Manager – Media, Roy Morgan explained that within the past year, mobile phones have overtaken computers as the device most often used to upload photos. In the year to September 2014, 3 million Australians uploaded photos via their mobile in an average four week period, while 2.5 million used a computer.
“It makes sense that mobile phones have risen quickly to become the dominant device used to upload photos. 64% of Australians now use a smartphone, and 85% of these owners use it to take photos.” Mr Martin commented “There are multiple photo sharing sites around including Facebook, Pinterest and Tumblr, but Instagram has been the big winner in the mobile photo sharing explosion. All it takes is a few taps to take a photo, apply a filter, add a hashtag or eleven and send it off into the ether for all friends, followers and strangers to see” Martin added.