Warner Bros. Consumer Products (WBCP) and DC Entertainment, announced they have launched three new entertainment destinations for kids that will engage fans with all their favorite Warner Bros. characters and DC Comics Super Heroes ScoobyDoo.com, LooneyTunes.com and DCKids.com. The new websites feature original new content.
“Now, more than ever, providing universal access to a world of content is key to engaging even our youngest fans,” said Karen McTier, Executive Vice President of Warner Bros. Consumer Products. “We are excited to offer this new entertainment experience that delivers fun and engagement for kids across multiple digital platforms.”
McTier explained that ScoobyDoo.com and LooneyTunes.com, will inspire imagination and encourage interaction with many of Warner Bros.’ most recognizable franchise animation characters, including Bugs Bunny, Daffy Duck, Scooby-Doo, Shaggy and the Gang, engaged through fan-favorite content, exclusive videos, interactive and downloadable activities, comics and exciting games.
“With DCKids.com our goal is to provide a kids-focused online destination that delivers unparalleled access to our iconic characters such as Batman, Superman and Wonder Woman in a way that is fun, engaging and appropriate for our younger fans,” said Amit Desai, SVP Marketing and Global Franchise Management, DC Entertainment. “We know kids have an affinity for our characters, and that interacting with DC Super Heroes can be inspirational and a powerful source of imagination and play.”
Desai pointed out that DCKids.com will feature DC Comics’ most iconic Super Heroes, including Batman, Superman, Wonder Woman and more, in exciting games and interactive ways to play. Original digital shorts from Batman Unlimited and DC Super Friends will be featured on the site.
