The Pub is not Just for drinking …… Who Knew?!?

According to the latest findings from Roy Morgan Research In an average three months, the number of Australians going to the pub for a meal outstrips those going for just a drink.
“Our latest findings suggest that Slim Dusty’s mythical ‘Pub with no Beer’ might stand a chance in this day and age, as long as its meals were up to scratch. A far greater number of Australians are visiting pubs and hotels to dine rather than for the sole purpose of having a tipple, a trend that has been helped along by the proliferation of ‘gastropubs’.” Andrew Price, General Manager – Consumer Products, Roy Morgan Research commented.

Aussies who went to the pub for a meal or a drink in last 3 months

Aussies who went to the pub for a meal or a drink in last 3 months

Mr. Price went on to explain that in the 12 months to June 2015, 43% of the population 18+ (or 7.9 million people) went to a pub or hotel at least once for a meal in any given three-month period —more than twice the proportion going for a drink only (20%, or 3.7 million people). Price went on to add that while men (25%) are substantially more likely than women (15%) to visit the pub just for a drink, pub dining is more gender-balanced, attracting similar proportions of men (44%) and women (42%). Overall, country-dwellers (45%) are a little more likely than capital city residents (42%) to dine at a pub.
“Of course, just because someone visits a pub for a meal rather than a drinking session doesn’t mean they won’t imbibe with their meal. Adults who dine at pubs are more than 20% more likely than the average Australian to agree that ‘I like to drink wine with my meals’… which sounds very much like a win-win situation to us!” Mr. Price commented.

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