According to MTV the debut of their hit new sci-fi fantasy series The Shannara Chronicles reaching 7.5 million total L+3 viewers across all airings, including an average 1.9 million L+3 viewers for the premiere telecast. Mina Lefevre, Executive Vice President and Head of Scripted Development for MTV explained that the two-hour premiere jumped 71% in L+3 to earn a 1.2 rating among MTV’s core P12-34 audience, as well as a 1.2 among P18-34 – the highest L+3 lift for a series premiere in MTV history. It was the number-one original series in its timeslot on cable among P12-34, P18-24, P18-34, and P18-49, and the number two original series on cable for the night among P12-34, second only to MTV’s “Teen Wolf”.
“The incredibly positive response on social media and great word of mouth translated into big viewership for the ‘Shannara’ premiere, delivering a very strong start for the series and a lot of new viewers to the network,” Ms Lefevre commented “This season truly just gets better as we raise the stakes for our heroes and reveal more of the world of ‘Shannara,’ and we’re excited to take fans further on this epic journey.”
Editor’s Note: The Live+3 ratings measure live viewing plus DVR viewing up to three days later. The networks often put these numbers out in press releases within a week of the air date.