Dolly celebrated the relaunch of its iconic magazine with an impromptu live performance by hottest new Australian boy band, In Stereo, held at Sydney’s Luna Park on this morning. While the publishing industry has seen a dramatic revolution in the digital age, some things will never change as hundreds of young teenage fans converged at Luna Park to see their heart throbs In Stereo, perform three acoustic songs from their debut EP “She’s Rock N Roll” before being joined by the new editorial team led by editor Josephine Rozenberg-Clarke giving fans the first look at the re-imagined publication.
Rozenberg-Clarke went on to explain that Dolly’s ‘always on’ approach is complemented by a new-look print publication taking Dolly from monthly to bi-monthly. The magazine reflects the same Dolly ethos but will include longer reads and deeper content. As a response to the overwhelming request of its readers, Dolly has doubled its fashion content as well as introduced a new section focusing on health, fitness and positive body image. The hugely popular Dolly Doctor will continue to run across both print and digital, with the new Dolly Doctor seeing a departure from the more conservative Dolly of the past few years. It’s something of a homecoming for the magazine that was known for educating many teenage girls on sex and development. “I’m so proud to be relaunching such an iconic brand in an exciting time in the magazine’s 43-year history, offering readers more points of entry with great content delivered to them in the format and on the platforms they engage with the most.” Rozenberg-Clarke commented.
Of the magazine’s digital presence Rozenberg-Clarke pointed out that the new and improved DOLLY.com.au has been designed as a fully responsive on demand mobile site that speaks to teens on the platforms they interact with the most. In addition to the same great pop culture news, current affairs, beauty reviews, how tos, celebrity fashion and beauty, the new site will also include new features including a custom quiz platform, emoji reactions, gifs and a heavy use of video which will be produced in a purpose built Dolly studio. Dolly has also launched on Snapchat and will continue to leverage its content across all of its key social media channels.