Smile for change campaign to help the Smith family

According to the Australian Bureau of Statistics 605,700 Australian children are living in jobless families and are unable to take advantage many of the educational, health and life opportunities many of us take advantage of every day.
Colgate in association with the Smith Family has launched the Smile for Change campaign.
The Campaign’s Ambassador swimming legend Susie O’Neill stated, For every photo of a child’s smile ‘donated’ or uploaded on to the campaign page Colgate will donate one dollar to The Smith Family.
“When children are left out, they get left behind and without support, the disadvantage they experience today is likely to continue into adulthood and on to the next generation. The true extent of the situation often goes unnoticed so we are delighted to have the opportunity to partner with Colgate on this campaign.” Scott Walters, Head of Strategic Partnerships at The Smith Family Commented.

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