Tag Archive for Comfort

Soft Sheets and Clothes

According to the latest findings from Roy Morgan Research, 32% of grocery-buyers buy fabric softener (either regular, Ultra or sachet) in any given six-month period. Cuddly is the leading brand, purchased by just over 12% of grocery-buyers, ahead of Fluffy (9%), supermarket brands (8%), Comfort and Huggie (2% respectively). “Our data also reveals that consumers…