855,000 Australian homes (9.3%) now have Netflix—that’s over 2.2 million people 14+ with access to the US streaming giant, the August video on-demand household subscription data from Roy Morgan Research shows. “These latest incoming subscription numbers, with a simple assessment at the change in growth rates since April, suggests Netflix is on track to reach…
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Netflix Market Leader
by themovieboards - Editor •
Data from Roy Morgan Research shows that within two months of its local launch, over a million Australians across 400,000 households had signed up to Netflix, the latest Streaming Video On Demand (SVOD). Tim Martin, General Manager – Media, Roy Morgan Research explained that Netflix launched in Australia on March 24, although some estimates say…