Tag Archive for Roy Morgan

Supermarket loyalty

Australia’s 14.2 million grocery-buyers would prefer to island-hop than stick to the one place. In fact, the latest findings from Roy Morgan Research reveal that more than three-quarters (77%) of the nation’s grocery-shoppers visit at least two different supermarkets in an average four weeks. “As our data has confirmed many times and in many different…

Soft Sheets and Clothes

According to the latest findings from Roy Morgan Research, 32% of grocery-buyers buy fabric softener (either regular, Ultra or sachet) in any given six-month period. Cuddly is the leading brand, purchased by just over 12% of grocery-buyers, ahead of Fluffy (9%), supermarket brands (8%), Comfort and Huggie (2% respectively). “Our data also reveals that consumers…

Do you do Porridge?

Here is something to consider the next time you have breakfast. According to recent research released by Roy Morgan in an average seven days, 4.1 million Aussies aged 14+ (or 21% of the population) eat porridge; 4.9 million (or 25%) eat biscuit cereal; and 6.3 million (or 32%) eat other cereal. Andrew Price, General Manager…

Mobile devices on the rise for Facebook and YouTube

According to the latest cross-device audience data from Roy Morgan Research the majority of visitors to Facebook and YouTube already use a mobile phone or tablet (or both), and Ebay is not far behind. Tim Martin, General Manager – Media, Roy Morgan Research explained that the figures revealed that almost 13 million Australians visited Facebook…

State of the four-legged nation

According to recent research released by Roy Morgan has revealed that 50% of Aussies live in a household with at least one cat or/and dog in it, whereas 35% share their household with at least one child aged under 16. The research also revealed that Dogs are more popular than cats: 38% of the population…

Butter Gaining Popularity

According to data released by Roy Morgan butter has overtaken margarine as the spread of choice among Australian grocery shoppers. The figures revealed that more than half of Grocery Buyers 14+ (51%) bought butter in an average four-week period last year (up 6% points since 2010) while less than half (49%) bought Margarine (down 9%…

Stressful Jobs

According to recent research released by Roy Morgan Affects almost one quarter of the population (or 4,640,000 people) in the 12 months to June 2014. The research also revealed that that Sales Support Workers are the most stressed occupation, with almost half (48.3%) experiencing stress in an average 12 months. Hospitality workers (37.7%), Legal, Social…