Australia’s 14.2 million grocery-buyers would prefer to island-hop than stick to the one place. In fact, the latest findings from Roy Morgan Research reveal that more than three-quarters (77%) of the nation’s grocery-shoppers visit at least two different supermarkets in an average four weeks. “As our data has confirmed many times and in many different…
Tag Archive for Roy Morgan
Remote Networkers twice as likely to do unpaid work from home
by themovieboards - Editor •
One in five Australian full-time workers now access their work network remotely—but they work longer hours and are more likely to do unpaid work at home, internet usage data from Roy Morgan Research shows. That translates to almost 1.5 million full-time workers (20%) used the internet to access their work network remotely during an average…
Soft Sheets and Clothes
by themovieboards - Editor •
According to the latest findings from Roy Morgan Research, 32% of grocery-buyers buy fabric softener (either regular, Ultra or sachet) in any given six-month period. Cuddly is the leading brand, purchased by just over 12% of grocery-buyers, ahead of Fluffy (9%), supermarket brands (8%), Comfort and Huggie (2% respectively). “Our data also reveals that consumers…
Fury Road Movie goers more likely to buy a high performance car
by themovieboards - Editor •
According to recent research released by Roy Morgan almost 1.1 million Australians 14+ (5.6%) saw Mad Max: Fury Road at the cinema from its release in May to the end of June 2015 and of those movie goers a third of those who saw the latest Mad Max movie agree they would like a car…
Do you do Porridge?
by themovieboards - Editor •
Here is something to consider the next time you have breakfast. According to recent research released by Roy Morgan in an average seven days, 4.1 million Aussies aged 14+ (or 21% of the population) eat porridge; 4.9 million (or 25%) eat biscuit cereal; and 6.3 million (or 32%) eat other cereal. Andrew Price, General Manager…
Mobile devices on the rise for Facebook and YouTube
by themovieboards - Editor •
According to the latest cross-device audience data from Roy Morgan Research the majority of visitors to Facebook and YouTube already use a mobile phone or tablet (or both), and Ebay is not far behind. Tim Martin, General Manager – Media, Roy Morgan Research explained that the figures revealed that almost 13 million Australians visited Facebook…
State of the four-legged nation
by themovieboards - Editor •
According to recent research released by Roy Morgan has revealed that 50% of Aussies live in a household with at least one cat or/and dog in it, whereas 35% share their household with at least one child aged under 16. The research also revealed that Dogs are more popular than cats: 38% of the population…
Butter Gaining Popularity
by themovieboards - Editor •
According to data released by Roy Morgan butter has overtaken margarine as the spread of choice among Australian grocery shoppers. The figures revealed that more than half of Grocery Buyers 14+ (51%) bought butter in an average four-week period last year (up 6% points since 2010) while less than half (49%) bought Margarine (down 9%…
Research: Sports Affects levels of depression, anxiety and stress
by themovieboards - Editor •
The latest findings from Roy Morgan Research show that the 1.35 million Australian adults who participate regularly in some kind of team sport are noticeably less likely than the average Aussie to experience mental health conditions such as depression, anxiety or stress. “Everybody knows sport is good for you: its fitness and weight-loss benefits are…
Stressful Jobs
by themovieboards - Editor •
According to recent research released by Roy Morgan Affects almost one quarter of the population (or 4,640,000 people) in the 12 months to June 2014. The research also revealed that that Sales Support Workers are the most stressed occupation, with almost half (48.3%) experiencing stress in an average 12 months. Hospitality workers (37.7%), Legal, Social…